उबर के विज्ञापन पर RCB ने ट्रेडमार्क उल्लंघन का केस किया.
New Delhi: By making a creative aid on the traffic of Bengaluru, it can be expensive to those with Uber Moto Service. The IPL team Royal Challengers Bangalore (RCB) has launched a case against Uber India Systems Private Limited in the Delhi High Court. RCB’s franchise company Royal Challengers Sports Private Limited alleges that his popular slogan has been incorrectly used in Uber’s advertisement.
The advertisement called ‘Badies in Bangalore’ on 5 April shows the Sunrisers Hyderabad (SRH) player Travis Head, who was the first part of the RCB. This scienceness has been viewed more than 1.3 million times on YouTube.
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RCB’s lawyer appearing before Judge Saurabh Banerjee argued that the franchise has a registered trademark of “Royal Challengers Bangalore” and the slogan “E Sala Cup Namde” – which means “this year, cup ours” – its Kannad is quite popular among the supporters.
The lawyer claimed that this advertisement is derogatory and is completely a case of trademark misuse, as a fictional character-which the head has played in it, is shown to enter the logistics room of the stadium and spray the name of ‘Royal Challengers Bangalore’, which is a case of straightforward slander or tarnishing brand of brand. Even though the entire name of the team has not been used in the advertisement and the match has been called “Bengaluru vs Hyderabad”, the RCB’s legal team argues that their brand signs are clear.
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In response, Uber’s lawyer strongly opposed RCB’s claims and argued that RCB has ‘underestimated the comic spirit of the Indian public – including his own fans’. Uber introduced the advertisement as a light-fashioned promotional campaign, which aims to promote Uber Moto as a fast alternative to Bengaluru’s infamous traffic. The advertisement was released on 13 May by linking to the IPL match between RCB and SRH to encourage the audience to consider the bike taxi to reach the stadium on time.
The lawyer dismissed the allegation of trademark violation, saying, ‘There is no direct use of’ Royal Challengers Bangalore ‘such as’ Royal Challengers Bangalore’. The reference to ‘Bengaluru vs Hyderabad’ is normal and is not equal to violation. After listening to both sides, the court reserved its verdict on RCB’s petition.
